ALOHA PALMS TEE

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SPRING WOMENS TEES

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NEW MENS TEES

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APPAREL & ACCESSORIES

Kokua provides the cool, basic essentials for the everyday traveler. Let us outfit you for your next adventure, whether down the beach or around the globe.

Aloha in Action

Kokua literally translates to "aloha in action"—not just “aloha” meaning hello, but aloha meaning love. The feel and flow of our brand stems from a desire for inclusiveness and treating everyone with a sense of kindness and belonging. It’s about family and a heart for others. As a result, we pour love into every one of our products.

Women's Collection

Kokua women’s collection offers stylish must-haves for the adventuress seeking great fit and durable comfort.

Men's Collection

Kokua men’s collection is for the calm and steady guy who wants stylish, durable comfort, but isn’t trying too hard to get it.

Kokua at Hanohanu

Kokua Trading Co at the 23rd annual Hanohano Huki Ocean Challenge in beautiful San Diego, CA.

FOR EVERY LIFESTYLE

At Kokua, we’re about outfitting you for the journey. Local or abroad. Beach, mountain or trail. We fuel your adventure and independence. That desire to get up, go, and be with nature. We dress you to feel alive . . . and revived.

Kokua at Laguna Men's Open

Kokua TV presents the 2018 Laguna Men's Open Volleyball Tournament.

LOVE MULTIPLIED

Our mission at Kokua is to spread aloha—a love that unifies us and guides our actions towards others wherever life takes us. The more we share it, the more it multiplies. Come, won’t you join us?