Valentine's Weekend Sale

25% off all tees and free shipping!

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Kokua Sunglasses

Look good, get protection & spread aloha in action!

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NEW ACCESSORIES

We just added a bunch of new accessories, be sure to check them out!

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WOMEN'S TEES

Kokua women’s collection offers stylish must-haves for every adventuress.

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MEN'S TEES

Kokua men’s collection has all you need for the every day.

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APPAREL & ACCESSORIES

Kokua provides the cool, basic essentials for the everyday traveler. Let us outfit you for your next adventure, whether down the beach or around the globe.

Aloha in Action

Kokua literally translates to "aloha in action"—not just “aloha” meaning hello, but aloha meaning love. The feel and flow of our brand stems from a desire for inclusiveness and treating everyone with a sense of kindness and belonging. It’s about family and a heart for others. As a result, we pour love into every one of our products.

kokua, kokua trading

Love Multiplied

Our mission at Kokua is to spread aloha—a love that unifies us and guides our actions towards others wherever life takes us. The more we share it, the more it multiplies. Come, won’t you join us?

kokua, aloha in action

Empathy vs. Sympathy

In this video, our good friend Drew Manning talks about the difference between empathy & sympathy. We love that he is out there spreading Aloha in Action!

New Products

Check out the newest line of product we have to keep you spreading aloha in action.

MEN'S COLLECTION

Kokua men’s collection is for the calm and steady guy who wants stylish, durable comfort, but isn’t trying too hard to get it.

FOR EVERY LIFESTYLE

At Kokua, we’re about outfitting you for the journey. Local or abroad. Beach, mountain or trail. We fuel your adventure and independence. That desire to get up, go, and be with nature. We dress you to feel alive . . . and revived.