Aloha In Action

Kokua is Hawaiian for “aloha in action.” Our apparel and accessories outfit you for adventure and embody the heart and energy of the Hawaiian culture and the benefits that come from spreading kokua everywhere.


Women's Tees

Kokua women’s collection offers stylish must-haves for every adventuress.


Men's Tees

Kokua men’s collection has all you need for the every day.


Kokua Sunglasses

Look good, get protection & spread aloha in action!



Kokua provides the cool, basic essentials for the everyday traveler. Let us outfit you for your next adventure, whether down the beach or around the globe.

The Kokua Backpack

The must-have for any adventure.

Kokua Backpack
  • Media

    2 media/phone pockets with techports to fit all you tech needs

  • Space for All

    The extra large interior compartment fits most laptops and has bottom straps extra gear

  • Hydration

    Hydration sleeve for camel packs and dual zip pockets for bottles

  • Water Resistant

    Made from durable, water repellent 600D snow canvas

Aloha in Action

Kokua literally translates to "aloha in action"—not just “aloha” meaning hello, but aloha meaning love. The feel and flow of our brand stems from a desire for inclusiveness and treating everyone with a sense of kindness and belonging. It’s about family and a heart for others. As a result, we pour love into every one of our products.

Love Multiplied

Our mission at Kokua is to spread aloha—a love that unifies us and guides our actions towards others wherever life takes us. The more we share it, the more it multiplies. Come, won’t you join us?


Kokua men’s collection is for the calm and steady guy who wants stylish, durable comfort, but isn’t trying too hard to get it.


At Kokua, we’re about outfitting you for the journey. Local or abroad. Beach, mountain or trail. We fuel your adventure and independence. That desire to get up, go, and be with nature. We dress you to feel alive . . . and revived.