If everyone took it upon themselves to show kokua on a daily basis, this would be a very different place to live. It is easy to feel the need to help your community during the holidays when there are seemingly endless opportunities. However, there are people in your community who need help all year long!
Blog - Spreading Kokua
Many people are unfamiliar with the Hawaiian word “kokua”. While the word itself essentially means to help, pitch in, or otherwise come together to give assistance, many have come to refer to the word as “aloha in action”. Here at Kokua Trading Company, we like to think of kokua as the embodiment of generosity, hospitality, and service.